“Define Beauty” for radiant skin and the future of every woman
Skin nourishing and age-defying skincare line targeted for the 40s and up. Instead of just externally adding moisture to the skin, Defining Beauty is also aimed to help skin moisturized itself from the inside. Each product is formulated with a generous amount of ingredients at a high potency level, such as proteoglycan, pycnogenol and natural human-type ceramide, etc.
Mission from the creator Yoko Fujita
Her name is Yoko Fujita, a beautician, and CEO of Define Beauty. After a successful career in the fashion industry for over 15 years, Yoko took on a new journey in the skincare field when she struggled with skin problems caused by a sudden hormonal imbalance. Disappointed with the lackluster results from products on the market、she decided to create one on her own. Yoko studied dermatology, anatomy, and physiology in search for the cure.
Through her relentless research, she derived that proteoglycan, collagen, hyaluronic acid, human-type ceramics, and NcPa were the pillar ingredients as they were comparable to human skin. Specially succeeded in formulating with these ingredients, her products became known as highly effective and skin rejuvenating and are enjoyed by many women around the world. Despite her busy schedule, now over age 50s, Yoko also manages to keep her household in order as a wife. Thanks to her products that allow her to skip wearing foundation but still look well put together.
You also participate in social contribution!
Your every one of your Define Beauty purchases would help the world's homeless or poverty, “The Big Issue” and “Ashinaga Foundation” for the tuition for a single parent's child.
Their mission is to dismantle poverty by creating opportunity, through self-help, social trading and business solutions. The Big Issue magazine launched in 1991 in response to the growing number of rough sleepers on the streets of London, by offering people the opportunity to earn a legitimate income through selling a magazine to the public. Twenty-five years on, our vendors come from a variety of backgrounds and face the myriad of problems associated with poverty and inequality.
James Bowen: “Bob was my best friend, my soul mate” The Big Issue celebrates the life of Street Cat Bob with a special edition – now on sale on the streets across the UK – featuring tributes from James Bowen, Big Issue vendors around the world.
It is tuition support for children who lost their parents in a car accident. Ashinaga Foundation provides educational funding and psychological support to children who have lost one or both guardians, as well as to those whose guardians suffer from serious disabilities. Since its founding in 1993, the organization has raised and has helped over 95,000 students complete high school and/or attend university. Ashinaga also provides residential facilities, psychological support, day programs and camps for both younger children and Ashinaga student loan recipients.