Hada Labo Gokujyun Lotion 170ml

Hydrate your skin. This lightweight lotion helps prepare your skin for better absorption of other Hada Labo products.


Skin type and age:
  • Great for all skin types.
  • Great for sensitive skin.
  • Great for any age and gender.

Hada Labo Gokujyun Concept: Ultimate Moisturization

Skin needs moisture—before anything.
Hada Labo Gokujyun series provide skincare that gives our skin its most essential food, moisture. For ultimate moisturization, all Hada Labo Gokujyun products contain the powerful hydrant, Hyaluronic Acid in 3 forms, Hyaluronic Acid Na, Super Hyaluronic Acid and Nano Hyaluronic Acid.


Hada Labo Gokujyun Series

The secret to dewy and supple skin.
Hada Labo Gokujyun skincare products provide intense hydration, improve texture, appearance, and tone by the skin-replenishing power of Super Hyaluronic Acid.
Hada Labo Gokujyun products are formulated with only the best and highly effective ingredients which are beneficial to the skin.

What is Hyaluronic Acid?

Hyaluronic Acid is a natural substance found in the human body that attracts and binds water. As we age and are expose to environmental factors such as UVA and UVB rays, our skin cells produce less Hyaluronic Acid, which causes to the skin to lose and retain moisture. This causes a reduction of elasticity and increases signs of aging(i.e pigmentation). Hyaluronic Acid plays a critical role in skin health by replenishing the skin’s natural ability to hydrate cells and lock in moisture.
A recent study shows Hyaluronic Acid helps reduce inflammation and decreases melanin production which is caused by the sun’s UVA and UVB rays. Hyaluronic acid benefits the skin as it protects the skin from the sun, pollutants and etc.

What is Super Hyaluronic Acid?

Super Hyaluronic Acid, a patent-pending ingredient that is found in all Hada Labo Gokujyun products. Hyaluronic Acid is known for its unique ability to retain moisture(6 liters of water per gram of Hyaluronic Acid), and Super Hyaluronic Acid replenishes the skin’s hydrating ability with two times the moisture-retention capacity of Hyaluronic Acid.
Super Hyaluronic Acid has a smaller molecular size than Hyaluronic Acid and works on two levels. By anchoring to the epidermis(the outer layer of skin) and creating a barrier, it improves the skin’s ability to reduce water loss while at the same time helping to soften the skin.

What is Nano Hyaluronic Acid?

Hyaluronic Acid in a much smaller size, nano size. It is the hydrolyzed form of Hyaluronic Acid, with a molecule size 1/100 of that of the original. Smaller molecules can travel deep into our skin and deliver water from the skin's surface to core, moisturizing our skin in all layers.


Hada Labo Gokujyun Products

Formulated between a ph level of 5.0-6.5, helping balance your skin’s ph level to maintain healthy, moisturized skin.

  • Great for all skin types.
  • Great for sensitive skin.
  • Great for any age, skin types, genders.

Hada Labo Gokujyun Rituals

For centuries, Japanese women’s approach to skincare involves a ritual that brings order and harmony to the daily routine.
The Hada Labo Gokujyun skincare line leverages the effectiveness of this ritual and gives it an updated twist through products that provide intense hydration.
With its concentrated formulations, only a small amount of Hada Labo Gokujyun products is required. In many cases, warming by rubbing between the palms of the hands and then systematically patting on the face, neck and decollete is the recommended application. This patting technique enhances absorption and the moisturizing power of Hada Labo Gokujyun products. Paired with circulation-boosting massage and other pampering rituals, it yields luxuriously effective results.
Experience Hada Labo Gokujyun and discover the modern skincare sensation for smoother, softer skin.

Water, Butylene Glycol, Glycerin, Disodium Succinate, Hydrolyzed Hyaluronic Acid, Hydroxyethylcellulose, Methylparaben, PPG-10 Methyl Glucose Ether, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Succinic Acid

After cleansing, pour a pea-size amount into your palm and rub between hands to heat. Gently pat onto face until thoroughly absorbed. Follow with Hada Labo Gokujyun Milk for additional hydration.